демотиватор

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Russian slang

noun

How to read (transcription):

[dee-ma-tee-VA-tar]

Translation:

an image placed in a black frame to which a funny inscription is added

Comments

Demotivators often convey the atmosphere of the fatality and senselessness of human efforts, that's why the are called like that. However, a great number of positive and motivating demotivators were added over time.
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