How to read (transcription):
an image placed in a black frame to which a funny inscription is added
Demotivators often convey the atmosphere of the fatality and senselessness of human efforts, that's why the are called like that. However, a great number of positive and motivating demotivators were added over time.
More explanations and examples here:
Russian humor – What do Russians laugh about?
More from "Russian slang"
ботаник / ботан
nerd, grind, wonk, swot
(I) don't care
sophisticated, with frills, modern, fashionable, high-tech, having many additional functions or decorations
junky, trashy, lousy, crummy
повестись на что-то
to believe in something
inadequate, about someone who is unpredictable and difficult to deal with
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