демотиватор
noun
How to read (transcription):
[dee-ma-tee-VA-tar]
Translation:
an image placed in a black frame to which a funny inscription is added
Comments
Demotivators often convey the atmosphere of the fatality and senselessness of human efforts, that's why the are called like that. However, a great number of positive and motivating demotivators were added over time.
More explanations and examples here: Russian humor – What do Russians laugh about?
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